(Read ebook) Brand NFL: Making and Selling America's Favorite Sport
▲ Michael Oriard ▲
| #224273 in Books | The University of North Carolina Press | 2010-09-12 | Original language:English | PDF # 1 | 9.22 x.84 x6.16l,1.12 | File Name: 0807871567 | 344 pages |
||0 of 0 people found the following review helpful.| Much More than a Game, It's Big Business|By Frank Bellizzi|Over the last half century, the Super Bowl has gone from being a televised championship game to being the centerpiece of an unofficial national holiday in the United States, a day when Americans eat more than on any other day besides Thanksgiving. In "Brand NFL: Making and Selling America’s Favorite Sport," histo|From Publishers Weekly|The National Football League is more than a collection of well-sculpted athletes; it is a business colossus that has mastered marketing and features media- savvy players, and owners who have taken full advantage of corporate sponsorship.
Professional football today is an $8 billion sports entertainment industry--and the most popular spectator sport in America, with designs on expansion across the globe. In this astute field-level view of the National Football League since 1960, Michael Oriard looks closely at the development of the sport and at the image of the NFL and its unique place in American life. New to the paperback edition is Oriard's analysis of the offseason labor negotiations and their poten...
[PDF.rx35] Brand NFL: Making and Selling America's Favorite Sport Rating: 3.91 (409 Votes)
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You can specify the type of files you want, for your gadget.Brand NFL: Making and Selling America's Favorite Sport | Michael Oriard. I have read it a couple of times and even shared with my family members. Really good. Couldnt put it down.
